SEO techniques will target Google’s latest mobile-only index and AMP.
- Internet of Things (IoT) marketing: With a prediction of approximately 75 billion devices taking to one another by 2020, IoT is here in a big way. Marketing applications that use this emerging technology will be high on priority for many enterprises.
- Location-based marketing: This is an intelligent way to ensure that target-based marketing ad campaigns are effective. Digital marketing that uses location-based technology such as beacons will find it easier to find a connect with the consumers on the move.
- Social Media Marketing and Social CRM: The social media platforms are in a churning mode and many traditional platforms are now being given stiff competition by new and interesting models. Digital marketing that leverages the social media smartly to monetize their efforts on social networks, needs to adapt to the local and popular platforms to have a far-reaching impact.
- Big data analytics: User insight and predictive analysis is a powerful tool to help make informed business decisions. This is the potential of Big Data marketing applications. In fact, it serves as a funnel for other strategies such as personalization, in a bid to increase sales.
- Content Marketing: Most businesses need to have an integrated content marketing strategy now to be able to increase their ROI. Interactive content is the latest trend that is garnering promising results.
- Mobile marketing: With on-the-go-apps using responsive design tools, marketers are now finding smart ways to reach mobile consumers, who are growing due to the phenomenal growth of smartphones.
- Personalized website: The user experience is the new pivot for higher engagement levels. Marketers are using personalized data to carve out customized websites, that send out a message of one-on-one personal care for each visitor.
- Videos: Online advertising has adopted video content as its pet channel to narrate its story and find an instant connection with the target consumers. Short and attractive videos will see a rise including silent videos, with simple, striking, and novel content.
- Paid search marketing: Mobile-first strategy adopted by Google has helped to boost Pay Per Click models that also generate a revenue stream. This is set to take a leap in the coming year.
- Organic Search (SEO): This will continue to be a leading trend for mobile marketing. SEO techniques will target Google’s latest mobile-only index and AMP.
- Internet of Things (IoT) marketing: With a prediction of approximately 75 billion devices talking to one another by 2020, IoT is here in a big way. Marketing applications that use this emerging technology will be high on priority for many enterprises.
- Location-based marketing: This is an intelligent way to ensure that target-based marketing ad campaigns are effective. Digital marketing that uses location-based technology such as beacons will find it easier to find a connect with the consumers on the move.
- Social Media Marketing and Social CRM: The social media platforms are in a churning mode and many traditional platforms are now being given stiff competition by new and interesting models. Digital marketing that leverages the social media smartly to monetize their efforts on social networks, needs to adapt to the local and popular platforms to have a far-reaching impact.
- Big data analytics: User insight and predictive analysis is a powerful tool to help make informed business decisions. This is the potential of Big Data marketing applications. In fact, it serves as a funnel for other strategies such as personalization, in a bid to increase sales.
- Content Marketing: Most businesses need to have an integrated content marketing strategy now to be able to increase their ROI. Interactive content is the latest trend that is garnering promising results.