Marketing Automation

Truly strategies focused on increasing the reach & visibility of your business


The better you can connect with your customer, the greater the chances of converting them to a sale. In the past, this simply meant offering the best customer service when a customer visited your store or called you on the phone. However, nowadays customers need a little more. With the development of the internet, consumers have more options than ever before and have come to expect more as a result. A marketing campaign needs to be planned a little more carefully than simply placing a newspaper ad. Now you need to develop social media strategies and marketing cloud plans. Fortunately, FI Digital is here to help. We are marketing automation experts, and with our Engagement Marketing Platform, you can create better customer connections, connecting your marketing departments on a one to one level with clients and potential customers. The flexibility of this platform will empower your marketing teams to launch targeted campaigns. With advanced workflow automation, you will be able to see exactly how you are making your profit. The Engagement Marketing Platform will help you to boost engagement whether you are a small, medium or large business, B2B or B2C.


Our marketing automation services platform can be easily integrated with your CMS and CRM to help you to achieve an ambient ecosystem. In this type of setup, you’ll be able to perform closed loop analytics. With the right tools, you’ll be able to measure the effectiveness of your automation campaigns and drive higher engagement. The platform will enable a world class cross channel continuity that will ensure that your entire workforce, across different verticals, is on the same page. This consolidation will improve efficiency and help you to manage your resources more effectively. This can be particularly important for small businesses where you may struggle to justify having a full time marketing department due to limited resources. Marketing automation will allow you to gain access to powerful tools that can make your campaigns more efficient and effective.


Our rich analytics tools will help you to optimise your marketing and sales. Our marketing automation for small business users is designed to provide real time data that will help you to make more informed decisions. You’ll be able to see the actual result driving force, allowing you to improve on the rest.

Our marketing automation products along with your CRM and CMS will provide a data goldmine that will help you to boost your business and achieve your specific goals.


Small businesses tend to find it hard to stand out from the crowd, but personalisation can make your business powerful. You can customise your content display to however you’d like it to be. Integrate your system will all the latest features to enhance functionality and make your product more enjoyable for your clients. There is no look that cannot be achieved and there is no potential customer who cannot be pleased. Across multiple channels, personalisation can allow you to take your customer support to a whole new level and encourage greater brand loyalty. If you want to stand out in a competitive marketplace, you need to think about personalisation and making your business more powerful.


With the FI Digital team as your marketing automation provider, you will gain access to expert help and guidance. Our team members can help you to define and execute your strategies across the customer lifecycle. We can help you to define your optimal solution from lead generation and email campaigns to conversion and retention.

The modern consumer can be inundated with a massive volume of emails each day. This means that the small business can struggle to get beyond limited traction using a broad email marketing approach. Even if you have the most carefully planned landing page, you may still find your emails simply don’t reach your target audience. Marketing automation services will empower you to profile your customers properly and target communications around specific opportunities and interests.

Automating marketing allows you to take emails based on traditional methods to a whole new level. Our marketing tools will allow your business to create social media and email marketing campaigns targeted using live profile information. If your customer is interested in a particular product line, your messaging can be catered to it, rather than downing out your messaging in a noise of less relevant communications. We can also help you to track click throughs and other digital marketing interaction with clear visibility. This lead scoring will allow you to profile customers and identify the hot prospects based on views, website visits, form downloads and click throughs. Our tools can help you to build your customer profiles progressively based on previously captured information and automate communications based on this information.

Overall, this creates an improved understanding of all your customers for better marketing and early identification of any prospects. This will help to boost service and generate more sales. So, if you want to improve your bottom line, you should consider FI Digital Marketing Automation Services.

If you would like to learn more about marketing automation services, contact us today. FI Digital are marketing automation experts, and our team members are ready to answer any queries you may have. We would be delighted to discuss your requirements and explain how marketing automation for small business operators or medium sized enterprises could take your business to a whole new level.

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