Transforming Visual Exposure’s Operations with Zoho One

About the Client

Visual Exposure is a multi-award-winning Australian signage company based in Melbourne. With a team of 17+ staff, they deliver complex branding and signage projects for blue-chip organisations across the country, running multiple brands and handling everything from job design to delivery and installation.

Visual Exposure Zoho One Implementation

The Challenge

Disconnected Systems & Manual Workflows

Visual Exposure had ambitious growth plans but was held back by:

  • Disconnected legacy CRM and ERP systems that were hard to upgrade and maintain.

  • Siloed, paper-based operations—including stock management and project tracking across three separate brands.

  • Complexities in reporting, quoting, and project delivery as the business and its divisions grew.

  • The lack of real-time data for profitability and performance at the division level.

The Problem:
Manual processes and lack of integration created inefficiency, reporting delays, and prevented the business from scaling seamlessly.

Our Solution

A Complete Digital Transformation with Zoho One

FI Digital partnered with Visual Exposure to deliver a step-by-step transformation plan, leveraging the full power of Zoho One:

Discovery & Strategy

  • Deep-dive sessions to map Visual Exposure’s business goals, pain points, and multi-brand structure.

  • Close, local collaboration ensured all stakeholders’ needs and existing processes were understood.

Platform Selection & Custom Implementation

  • Guided selection of the right Zoho apps: CRM, Books, Creator, Projects, Inventory, WorkDrive, and more.

  • Built custom workflows to manage sales, quoting, and project delivery (including task templates, milestones, and project tracking).

  • Developed integrations for three separate brand websites to centralize lead capture and qualification in Zoho CRM.

  • Employed Zoho Creator for flexible, low-code solutions for job management and production tracking.

Unified, Paperless Operations 

  • Digitized all forms, job sheets, and project documentation for streamlined, error-free operations.

  • Centralized all assets—designs, checklists, safety documents, images—within Zoho WorkDrive with access for both internal staff and contractors.

Division-wide Reporting & Finance

  • Implemented specialized Zoho Books workflows for seamless multi-brand invoicing, tracking, and cost allocation.

  • Integrated Zoho Inventory and AfterShip for robust stock and shipping management, tied directly to finance.

Ongoing Support & Enablement

  • Regular consulting and continuous improvement cycles.

  • Trained Visual Exposure’s team to become confident Zoho power users.

  • Ongoing partnership for advanced reporting, analytics, customer portals, and new use cases.

The Results

Immediate Impact

  • Real-Time Profitability: Every job, division, and purchase can be monitored for profit and loss instantly—no more waiting for end-of-month reports.

  • 100% Paperless: All processes, from quoting to finance to job delivery, are digitized and integrated.

  • Streamlined Project Delivery: Automated, template-driven workflows ensure every job starts and ends on time with less admin overhead.

  • Multi-Brand Clarity: Management sees all business units, customer journeys, and project data at a glance.

  • Scalable Foundation: The new solution supports future growth, new services, and business model changes, with analytics and customer self-service portals planned as next steps.

Client Testimonial

“We’ve got instant profitability on jobs because we’re tracking every single job, all the costs, labor, and purchases … we know when we’ve made money and when we haven’t. And managers and the staff on the shop floor are creating all of that themselves—it’s just part of their system that’s baked into the main processes.”

— Mic Harrold, Director, Visual Exposure

Watch it on youtube

Why Choose FI Digital?

FI Digital is a leading Zoho Partner specializing in complex, multi-brand, and fast-growing businesses. Our ongoing, consultative approach ensures clients get not just the right software, but a fully aligned, scalable solution supporting their long-term business goals.

Ready to learn more about transforming your business?
Contact FI Digital for a no-obligation discussion on how the Zoho suite can drive real results for your business.